A sharp B2B positioning
Whoever reads the message knows immediately whether it concerns them: sleep consulting for companies with shift work. One of many sleep coaches became a clear specialist.
Success StoryPositioning & Client Acquisition
The Sleep Mentor Marlene Wirs x Skalensprung
Marlene Wirs helps companies whose employees work in shifts - grounded in sleep research, tangible in the health and performance of their teams.
Together, we turned a referral-driven personal brand into a clearly positioned B2B health consultancy: with a sharp message, a tiered offer, and a booking flow that turns interest into appointments.
Marlene Wirs · Entrepreneur & Sleep Mentor
Results
Results of the collaboration.
An offer with a clear ladder
Companies can start small and grow in a structured way - from a keynote impulse to ongoing support. No first conversation starts from zero anymore.
Interest becomes an appointment
Prospects no longer land in an unsorted inbox; they follow a clear path from first touch to booking - without friction.
Expertise that works in plain sight
The web presence finally makes the professional depth visible - sleep research, method, and results are presented in a way that builds trust before the first conversation takes place.
Starting Point
Where the collaboration began.
Marlene Wirs is a sleep mentor - with deep roots in sleep research and a topic that, in shift-work operations, decides over health, safety, and performance. People who work nights sleep differently. And a company that employs many people in shifts feels the consequences of poor sleep in sick days, error rates, and turnover.
The professional substance was there. What was missing was the system behind it: inquiries came through referrals and social channels - sometimes more, sometimes less, never predictable. The offer wasn't tiered, so every conversation started from zero. And her visibility didn't remotely reflect how much expertise actually stands behind it.
The task: turn a personal brand with strong expertise into a clearly positioned B2B consultancy - without losing the personal touch that defines her.
Approach
What was built - step by step.
The leverage wasn't in more reach, but in clarity: Who exactly is addressed, with which offer, along which path? Only then was the web presence built.
Positioning sharpened
The broad field of sleep coaching became a sharp B2B positioning: sleep consulting for companies with shift work. Marlene no longer speaks to everyone who sleeps badly - but precisely to the companies where her knowledge makes the biggest difference.
An offer ladder built
Instead of one open-ended consulting offer, there are now clearly tiered stages - from an entry point that makes the topic tangible for decision-makers to ongoing support for operations. Every stage has a clear price frame and a clear next step.
Web presence and booking flow systematized
The web presence was built to answer the questions of HR leaders and managing directors - and every page leads into a simple appointment booking. Interest becomes a conversation, without email ping-pong.
Visibility as an expert established
The sleep research that used to surface only in conversations is now carried outward systematically - as content that demonstrates expertise and reaches exactly the decision-makers who know the problem.
Systematic follow-up anchored
Not every company decides immediately. A fixed system keeps in touch with prospects - respectful, relevant, and without anyone maintaining lists by hand. Nobody gets lost just because the decision takes time.
The Voice Behind the Project
“Working together was so pleasant and enriching that I didn't even notice how quickly the time passed. I learned an incredible amount - definitely a good investment.”
The video testimonial is in German.
Strong expertise, but the inflow swings? Let's talk about how your knowledge becomes a system.
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